Main components

Collating a photographic portfolio can be a daunting experience. Many have the intention to create one, or even get as far as collecting materials, but believe that their work isn’t good enough and don’t know how best to present it.

  • Your Audience

    Once you’ve decided your intentions for your portfolio, you need to consider the audience you’re looking to reach.

  • Paper vs. Digital

    At this point you need to decide what format you portfolio is presented in. New technologies.

  • Style & Design

    Remember there are no restrictions on size, shape or style – the more personal it is, the better.

  • Contents

    Once you’ve got the shot layout sorted, you need to consider what elements you might want to include.

Useful tips

So, if you’re looking to impress people with your work, presentation can be almost everything.
Here are some crucial tips for making your work look its best.

  • Shoot for Free or Trade

    If you want to quickly build a portfolio of work that you can use to get paid bookings for, the fastest and easiest way to do this is to shoot for free.

  • Only Show Your Very Best Work

    do a strong edit. This part is going to hurt, but trust me on this. The quality of your work will be judged by your weakest image.

  • Get a Second Opinion.

    Now that you’ve got some work you feel proud of, get some opinions. Ask a few trusted friends, family and other photographers to give you honest feedback and critique.


Whether you want to do weddings, portraits, commercial jobs, or to work for an environmental group
to save a piece of the earth, a portfolio is the tool that shows a customer your capabilities.

From the blog

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